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Hands Raised

Social Media for Schools




Most social media marketing for schools is driving

registrations for events. Recently, many of these events

have been virtual and our audience has adapted quickly 

to respond positively.

As independent education experts, we work with international and private schools, as well as parents. We write and produce several publications and organise events on international education locally and are generally regarded as thought leaders in this area. We are the go-to experts for media, who seek comments on topics relating to private schools in Hong Kong.

Top Schools is the co-creator and strategic partner of The International Schools Festival since 2015 and the Kindergarten Festival since 2016, the highest grossing event in the SCMP.

We have built strong rapport and cultivated high levels of trust within our circle of influence - Hong Kong parents and educators. When we promote a school or an event, our community responds - sometimes through immediate action, but also through positive brand association.

Image by Karsten Winegeart
The Top Schools Difference
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Our services are entirely personalised fully flexible to accommodate each client’s unique requirements

We have verifiable, in-depth knowledge of the UK education system (independent & state); we make recommendations based on fact, not hearsay or personal opinion!

We maintain good relationships with schools, parents and other stakeholders 

We are focused, and small enough to deliver a personal service

We have a 100% success rate for school placements

We work with parents and clients to develop a strategic, realistic and flexible approach to choosing a school and having that school choose your child!

Our consultants speak native English. We do have English-Chinese translation/interpretation capability if needed.

Our Partners

Amplifying Reach

We have long standing partnerships with local media, and corporations for annual events including SCMP and The Standard.
Other media that frequently pick up our articles include Expat Living and Playtimes magazines.

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Why us? 

Our campaigns get maximum exposure and engagement because posts and ads:

  • contain high quality visuals (pictures and videos) as well as longer form notes.

  • use tags effectively

  • contain clear calls to action

  • are shared across platforms multiple times

  • This is cost effective since social media ad buying with quality content is demonstrably more cost effective than that with average content.

Our posts are regularly reaching 3,000 -10,000 users.

For email, our open rates far exceed industry standards.

Our INTEGRATED APPROACH to increase your EXPOSURE, ENGAGEMENT and ENROLMENT is proven and extremely affordable.

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