Marketing for Schools
Exposure | Engagement | Enrolment
Strategic Marketing Services
It all begins with the right questions.
How is your brand perceived in the marketplace?
Is your message different from your competitors?
Who is your ideal target audience?
What is your unique value proposition to your audience?
Is your messaging aligned with your brand positioning? Is it sticking?
Not just another advertiser
We CAN take your full formed images, text and CTA and push it out to our audience. However, we prefer to be more involved in the CREATION of the campaign to ensure its best chance of success.
Does your school have its own voice?
You need a clearly defined brand position that sets you apart from others, resonates with your prospective parents and underpins all your marketing efforts.
Budgets are tighter than ever, so you need to get smarter with your spending. We know the media channels parents are following and how to get the very best rates - for standalone campaigns and bundles with events, paid blog posts, videos etc
If your team lack the expertise to implement your marketing plan, we can run training sessions or longer term coaching.
Looking for your next marketing or admissions hire? Our recruitment consulting and retained search services extend beyond academic staff to finding and keeping the very best people to lead your marketing and admissions function.
Why work with us
We have worked hard to build rapport and cultivate trust within our circle of influence - Hong Kong parents and educators.
When we promote a school or an event, our community responds - sometimes through immediate action, but also through positive brand association.
If you are a top school, or aspiring to be a top school, you need to be working with Top Schools!
We are the only independent, local education experts with a strong online and social media presence.
We reach a highly
niche audience, comprised of:
Affluent parents of babies, pre- schoolers, primary and secondary students committed to providing the best education they can for their children.
We have a targeted, engaged mailing lists reaching parents with up to date education news.
WHAT OUR CLIENTS SAY
"Top Schools are well versed on the education landscape in Hong Kong, which is often a very overwhelming and daunting area for parents who have school age children. There is a lot of mis-information out there and Ruth and Pam help parents sort through factual information regarding kindergartens, primary and secondary schools."
— Dave McMaster,
Former Head of School,
Canadian International School