Updated: Nov 6
School marketers are not usually educators or experts in parenting. If you are - congratulations - this article is not for you. If you aren't an expert in all things education, please keep reading! While your school has plenty of experts in education on staff, I know it's incredibly difficult to get them to write an article for marketing. They are always so busy doing what they do best - educating students.
Thankfully, we now have sooooo many tools to help us generate high-quality content. We still have to use great prompts for tools like Chat GPT and know how to get great results in a timely manner but with a little practice, it can be done.
At Top Schools, we have the knowledge (based on what parents ask our admissions consultants) to generate great content that answers those questions they have. When we plug your school in as a solution to their questions, we help the parents make informed decisions about their best-fit school. With all the AI tools out there, we recommend the following tips to improve the execution of using AI. We're just an email away if you'd rather let us take care of the content creation for you.
1. To make the most of AI for your school's marketing, start by defining your goals. What do you hope to achieve? Are you looking to boost student enrolment or create greater brand awareness? Clearly outlining your objectives will help you focus your AI efforts. Additionally, AI can process vast amounts of data, making it a valuable tool for data analysis. Gather data from various sources, such as social media, website analytics, and surveys, and use AI algorithms to gain insights into your target audience's preferences and behavior.
By personalizing your marketing messages with AI, you can create customized content that resonates with each individual student. Finally, consider using chatbots to handle routine inquiries, provide quick responses, and guide potential students through the enrollment process.
DATA, DATA, DATA
2. Collect and analyze data: One of the biggest benefits of AI is its ability to process large amounts of data. Collect data from various sources, such as social media, website analytics, and surveys, and use AI algorithms to analyze it. This will help you gain insights into your target audience, their preferences, and behaviour.
MAKE IT PERSONAL
3. We've been recommending Kampus24 for years now because a personal touch goes a long way in earning parents' trust. Personalize your marketing efforts: Use AI to personalize your marketing efforts for each individual student and parent. By analyzing data on their interests, preferences, and behavior, you can create customized marketing messages that are more likely to resonate with them.
YOU CAN'T BE EVERYWHERE AT ONCE
4. Use chatbots: Chatbots can be a powerful tool for school marketing. They can handle routine inquiries, provide quick responses, and help guide potential students through the enrollment process. Use AI-powered chatbots to provide 24/7 support and automate repetitive tasks.
MAINTAIN THE #1 SPOT
5. You can spend a ton of money on Google ads to stay number 1 on Google or you can optimize your website! AI can help you optimize your website for search engines, improve the user experience, and increase conversion rates. Use AI-powered tools to analyze your website data, identify areas for improvement, and implement changes.
6. Have you heard of Hong Kong Schools facebook group? We actually have more than one group we manage, and they are growing every day with parents interested in your school! PLEASE leverage our social media outlets, it's free (ASK US HOW)! Social media is a powerful tool for school marketing, but it can be time-consuming to manage. Use AI to automate social media posts, analyze data, and provide insights into your social media performance.
YES, Ai CAN GENERATE BETTER ADS
7. Use predictive analytics: Predictive analytics can help you identify students who are most likely to enroll in your school. Use AI algorithms to analyze data on student behavior, academic performance, and interests, and use this information to target your marketing efforts. It can also tell you which platforms your target students are using most. Hint... it's not Facebook!
USE Ai TO ANALYZE
8. Create targeted advertising: Use AI algorithms to create targeted advertising campaigns that are more likely to resonate with your target audience. Analyze data on their interests, preferences, and behavior to create personalized ads that are more likely to convert.
VIDEO CONTENT IS STILL KING!!!
9. I've been preaching this for years. It's not easy to generate great video content but it's the most versatile/useable type of content you can create! A video can be turned into a blog, a reel, a short, a podcast and be used on every platform out there. So, use it, video marketing is the most popular form of content, and AI can help you create and distribute high-quality videos. Don't know what to talk about in your video? No problem, ask your favorite Ai, then ask it to generate a script or talking points. Finally, use AI-powered tools to analyze data on your target audience, create personalized videos, and distribute them to the right channels. This goes back to the personal touch!
CONSISTENCY IS CRUCIAL
10. That goes across all of your content marketing. If you send out an email to prospective parents every month/week/day, do it on the same day at the same time every time. Be predictable and keep the parents coming back for more. It's also important to continuously monitor and adjust your AI efforts: AI is not a set-it-and-forget-it solution. Continuously monitor your AI efforts, analyze data, and adjust your strategies as needed. This will help you stay ahead of the competition and achieve your marketing objectives.
Do you require assistance with school marketing? We offer tailored plans to suit your budget and requirements, whether you seek exposure, engagement, or enrollment. Take the first step by clicking on the link. We're here to help!